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Euro Hostels Glasgow
outsourced the marketing of their 400 bed hostel
to Scottfroggatt in 2002. Working as an integral
part of the management team, Scottfroggatt took
full responsibility for all aspects of marketing
the hostel product. This included redeveloping the
website, allocating the advertising budget and refreshing
the Euro Hostel brand to make it more appealing
to specific target markets. |
