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Scottfroggatt was commissioned by the Roxburghe Hotel to target the German market and provide an academic study on overseas tour operators and how to obtain exposure in their brochures. The precise layout and pricing structure was created and thirty relevant German tour operators were mailed information on the hotel and golf course including rates and new images. The report outlined the strategy for the hotel to pursue to gain results and provided them with details of relevant operators and contact names of who to approach in other countries. |
