A La Carte Marketing Clinics

B2B – Working with the Trade

• Pricing Strategy (rack rate, commission, allocation, promotional rates)
• Product Development (including seasonal promotions, packages)
• Tour Operators (inbound and overseas)
• Market Sectors (FIT, Groups, Incentive, PCO, Corporate)
• UK Trade
• International Trade
• Advertising (including Trade Shows)
• Visit Scotland
• Online Agents

Market Segments/ Sectors

• Evaluating and tracking business
• Identifying key market segments for your business
• Tailor-made packages and promotions

Marketing Strategy

• Annual Calendar Action Plan
• UK and International Trade
• Promotions (Visit Scotland, trade, consumer)
• E-Marketing

Trade Fairs / Familiarisation Trips

• What to expect
• Tools
• Preparation (with stand and walking)
• Identifying key contacts
• Meetings
• Promotions (prizes, seasonal promotions)
• Invitations (stand party)
• Working with partners

Product Development

• Packages
• Innovation
• Pricing
• Working with partners
• Tools

E-Marketing

• E-newsletters
• Online Marketing
• Online agents
• Optimisation
• Online bookings systems/tracking

Marketing Promotions and PR (Scottfroggatt and Profile Plus joint clinic)

• Added value
• Pricing structure
• Packages
• Working with partners
• Promotions / Evaluation
• PR healthcheck & overview